Feeling Stuck? You’re Probably Just Doing Too Much, According to ‘She’s So Lucky’

You can drink your greens, sync your Google Calendar to the moon phases, journal about your “higher self,”  optimize your whole personality into neat little color-coded boxes and still feel like nothing is actually changing. Because at some point, “doing more” stops helping and just becomes…noise. We’re all out here sprinting on a treadmill, wondering why we’re exhausted but somehow in the exact same spot.

That’s where She’s So Lucky comes in. Host Les Alfred sits with Hello Seven founder Rachel Rodgers, who runs an eight-figure business and is casually mapping out a $100 million plan. And the wildest thing she says? The real glow-up isn’t adding more tasks, but deleting half the ones you already have.

1. Cut the busy work

Most of us think leveling up means doing 10 times more. But Rodgers says that’s exactly the trap keeping people stuck. “It’s actually the opposite,” she explains. “It’s actually a lot of subtraction.”

Instead of piling on more goals, apps, systems, and “better routines,” she and her team literally sit down and audit everything. What feels like a waste of time? What drains your energy? What’s a distraction disguised as productivity? If it doesn’t move the vision forward, it gets cut.

She brings up a sculpting metaphor from the book 10X Is Easier Than 2X. You don’t create a masterpiece by stacking more marble on top. You reveal your “David” by chipping away everything that isn’t him. Same with your life—the genius version of you already exists. It’s just buried under tasks, obligations, and mental clutter that’s clogging your brain like 47 open tabs you forgot to close.

And this isn’t woo-woo advice. Research shows that multitasking and constant context-switching can slash productivity by around 40 percent, because your brain burns energy just reorienting itself every few minutes. Meanwhile, the Pareto Principle consistently finds that most of your results come from a tiny fraction of your effort. More tasks don’t create more progress, but focused tasks do.

2. Set goals that actually excite you

The shift for Rodgers started with one question from a nine-figure entrepreneur she met in Greece: “How come your business isn’t at $100 million yet?” She froze—not because the question was wild, but because she realized the only thing stopping her was small thinking.

“That’s it,” she recalls thinking. “Tomorrow I’m creating my hundred-million-dollar plan.” And she did. “I presented it to my team when I got back from Greece—this was August of 2024—and we’ve been working that plan since.” 

Rodgers explains that “big hairy audacious goal[s]” work because they wake you up. “When you attempt something that you’ve never done before, that feels like a big challenge…you’re lit up, like you get hyped and excited,” she says.

It’s true. Psychologists Edwin Locke and Gary Latham found that specific, challenging goals beat vague “do your best” intentions about 90 percent of the time—your brain simply puts in more effort when the target feels worth chasing. And study after study on “self-concordant goals” shows that when a goal excites you , you’re far more likely to stay motivated, push through setbacks, and actually follow through.

Basically, tiny safe goals don’t fail because you’re lazy, but because they’re boring. “It’s like, snore, right?” Rodgers says. “It’s not exciting…it doesn’t get your wheels turning.” Big goals, on the other hand, pull you forward. So look at your current goals. Are they exciting enough to wake you up in the morning? 

3. Stop chasing what you don’t have

When life feels chaotic, our brains immediately pivot to lack: not enough money, not enough time, not enough connections, not enough…everything. But what actually helps is putting your phone down, quitting the mental doom-scroll, and taking inventory of your real receipts.

“The first thing,” Rodgers says, “is looking at your thoughts.” What’s the story you’re telling yourself—that you’re failing? That you’re behind? That everyone else magically has their life together? Once she catches herself spiraling, she does the thing most of us never do—she writes down what she does have. It’s her “pantry meal” method. Imagine it’s midnight, the grocery store is closed, and you’re starving. You open the cabinet and see beans, pasta, sauce, maybe some random frozen veggies. Is it your dream meal? No. Can you still cook something decent from what’s there? Absolutely.

It’s not just a cute analogy. Behavioral economists have found that when you’re locked in a scarcity mindset, your brain literally loses processing power. You miss options that are right in front of you because all you can see is what you don’t have. That mental chokehold is called “tunneling”—you zoom so far into the problem that you forget you have tools.

And the wild part? Getting out of that tunnel isn’t about “doing more,” but simply shifting your line of sight. Instead of obsessing over the gaps, scan for assets—skills you’ve forgotten about, people you could reach out to, things you could sell, opportunities hiding in plain sight. It’s the opposite of scarcity; it’s resourcefulness. And once you train your brain to look for “ingredients” instead of “problems,” solutions start popping up way faster than you’d expect.

For more insights, tune into She’s So Lucky wherever you get your podcasts.

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