Scared You’re ‘Too Much’ for the Internet? According to ‘It’s Always Something,’ That’s Actually Your Superpower

You’ve thought about posting. Like, really posting. Not the curated, safe, “will this offend anyone?” content—but the real stuff. The unfiltered thoughts. The weird humor. The thing that makes you you. But then you stop yourself because what if people think you’re too much? Too loud? Too annoying? What if someone in the comments tears you apart? So you close the app, delete the draft, and scroll through other people’s content instead, wondering how they do it. Here’s the thing: the people blowing up online aren’t the ones playing it safe. They’re the ones who posted anyway.

On It’s Always Something, host Davis Roe breaks down her unfiltered guide to growing on social media without losing yourself in the process. As someone who built a following by being, in her own words, “so annoying,” she’s proof that the things you think make you unlikeable might actually be your biggest advantage. 

Whether you’ve been sitting on content ideas for months or you just need permission to post the weird thing, this one’s for you.

Why Your Annoying Personality Could Boost Social Media Success

Your weirdness is your biggest asset

Most people approach social media backwards. They try to smooth themselves out first—sound more polished, look more put-together, fit whatever version of “works” they think the internet rewards. But the truth? Sameness blends in. Different gets remembered.

“People like to see what they’re not always seeing,” Roe explains, pointing out that originality is what actually cuts through. She even jokes that if her grandmother started posting cooking videos, she would “have to give some spice,” and that is exactly the point. It’s not the category that matters, it’s the flavor. The same idea—done in a way that feels personal, unexpected, and unmistakably yours—is what makes people pause instead of scroll.

Don’t be scared to be annoying

Roe admits she regularly looks back at her old videos and cringes. “I’m like, holy crap, you are so annoying,” she says. “But that is what got me to where I am.”

Her advice? “Don’t be scared to be annoying. Don’t be scared to put yourself out there.”

Almost everyone who dreams of making it big online has had the same moment. You film something, watch it back, and immediately start tearing yourself apart. Why am I talking like that? Why is my face doing that? Do I always sound this awkward? Suddenly you’re imagining people from high school seeing it, coworkers somehow finding it, random strangers stitching it just to roast you. So you delete it, tell yourself you’ll post tomorrow, and tomorrow never shows up.

The truth is, most people aren’t held back by a lack of ideas. They’re held back by self-editing. They keep trying to act normal on a platform where normal is invisible. Roe says she shows up online exactly the same way she shows up in real life, and people notice. Friends from completely different parts of her life have told her the same thing over and over. “I come online and scarily could not be more myself,” she says.

Which is funny, because people are always convinced there’s some complicated playbook they’re missing. There isn’t. Most creators are just figuring it out in public.

The only thing Roe really emphasizes is paying attention. Watch creators you like. Look at what actually takes off. Steal the structure, not the personality. Then turn the camera on and talk like a normal human. Bring your full energy. “Just yap about something and sound like you know what you’re talking about,” she says. That’s it. That’s the formula.

You can’t control the hate—but you can control you

Posting online means accepting that at some point, someone with a cartoon avatar and zero profile picture is going to have a strong opinion about your life. And as ridiculous as that sounds, research shows that four in ten Americans have experienced online harassment. Negative comments stick with us more than positive ones because of something called negativity bias—our brains are literally wired to fixate on criticism. It’s not a personal failing. It’s psychology.

But according to Roe, who has learned from being chronically online, people will say whatever they want regardless of what you do. She shares a story about someone on Reddit accusing her of being racist because she said she was “in the back of the bus, not in first class” on a Frontier flight—a completely innocuous comment that got twisted into something it wasn’t. “The internet will take what they want,” she says. “Spin it and make another.”

So how do you not let it destroy you? “If you don’t think you’re a good person and you don’t believe it, then you’re going to believe the hate,” Roe explains. The only real protection against online criticism is knowing who you are before you post. If you’re solid in your values, if your friends and family know the real you, if you’re genuinely trying to be a good person—then some stranger’s comment can’t shake that. “What you can control is yourself and how you walk step by step through life every day,” she says.

And honestly? Some of the hate is fuel. Roe admits that part of what motivated her to keep posting was “everyone who kind of laughed at me and thought I couldn’t do it.” Proving people wrong is a perfectly valid reason to show up online. Just don’t let their opinions—positive or negative—become the only reason you post.

At the end of the day, the people who win on social media aren’t the ones who never get hate. They’re the ones who post anyway, stay true to themselves, and remember that the comments section isn’t real life. Your weird, annoying, too-much personality? That’s the asset. Now go post something.

For more insights, tune in to It’s Always Somethingwith Davis Roe, streaming now.

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