Bretman Rock Hair Care: Products, Tips, and Secrets

If your recent Google searches look anything like “Bretman Rock hair care” or “How to get hair like Bretman Rock,” join the club. Originally a powerhouse in media for bold, full-glam beauty content, Bretman has continuously evolved his image—and his hair has become just as much of a signature as his personality.

We’re ALL wondering how he maintains such gorgeous, luscious locks despite frequent styling, heat use, and color treatments. The good news? We have the answers. If you listen to Bretman’s podcast, DaBaddest Radio, you know he’s no stranger to sharing all of his top tips. (Cue: “The Grammys, the Girls, and the Glow-Up.”) Fortunately, that includes hair care.

And we’re dedicating this post to talking about it! Today, we’re sharing everything you need to know about Bretman Rock’s hair care routine. We’ll talk about the products he uses, how often he uses each, and why he considers them must-haves for keeping his hair healthy, hydrated, and always looking its best. Follow this step-by-step guide, and you can have Bretman-worthy hair, too.

Bretman Rock Hair Care: Products, Tips, and Secrets

Lately, everyone’s leaning into the idea of being high-maintenance so they can be low-maintenance. Bretman Rock’s hair care is a perfect example of that balance—pairing high-impact styling with behind-the-scenes consistency. However, here’s where people fall short: they think “routine” is a code word for “perfect.”

You don’t have to make hair care a strict, impractical process—and Bretman proves it. He adjusts his routine based on things like current styles, specific scalp conditions, and personal needs. And when you adopt these practices into your own routine, you can carry that same level of flexibility and adaptability. In other words, hair care should feel like self-care.

To understand Bretman’s hair care approach, you have to understand how he became such a trusted voice in the beauty space to begin with. Before we dive into his full routine, here’s exactly who Bretman Rock is and how he became a driving force in all things beauty.

Who Is Bretman Rock?

Bretman Rock (Sacayanan Laforga) is an American-Filipino social media personality, beauty influencer, and reality TV star known for his humor, bold style, and strong presence in the beauty industry. Let’s take it all the way back, though, because his story is just as inspiring as his success.

Bretman was born on July 31, 1998, in Sanchez-Mira, Philippines, where he lived with his dad for 7 years. (Fun fact! His father is the one who named him, taking inspiration from wrestlers Bret Hart and The Rock.) It was in the Philippines that his love for makeup blossomed, watching his grandmother get ready for church. (Bretman talks about growing up in the Philippines HERE!)

After Bretman’s parents separated due to infidelity, he moved to Hawaii with his mother. Despite the obvious challenges of being raised by a single parent, Bretman attributes a lot of who he is to that dynamic. More specifically, his family was truly supportive and accepting of him being openly gay, even at a young age. This support of Bretman Rock’s family eventually led him to embrace his identity with confidence, a defining part of his online presence. (Listen to “Family Secrets, Favorite Foods, and Who’s Lying?!” for BTS childhood memories!)

As a junior in high school in 2015, Bretman posted his YouTube video, “How to Contour.” And the rest? It was history. Over the last decade, Bretman has curated his public image to span across entertainment, beauty expertise, and individuality. And now, he does so right from his home at the base of Oahu’s Ko’olau mountains. While he appreciates the slower-paced life, he hasn’t truly slowed down.

You can find Bretman all over social media, taking care of his chickens, practicing self-care and wellness, and, of course, sharing his iconic hair care routine with us all. 

How Did Bretman Rock Get Famous?

Started with Viral Content on Vine and Early YouTube Videos

Bretman first began posting on social media in 2015, when he was just 17, and his content grabbed attention fast. His first viral video, often referred to as his “breakout moment,” was a Vine of him dancing to “Fancy” by Iggy Azalea. 

Next were his makeup videos on how to contour! In 2015, contouring was a totally fresh idea—and Bretman capitalized on it. But instead of boring, bland language, his sassy personality and unique authenticity made him effortlessly engaging.

Listen to what Bretman refers to as his “2016-coded episode of DaBaddest,” titled “We Need Separate Houses…” Here, he talks all things Musically, selfies, and 2016 beauty routines. 

Gained Popularity Through Beauty Tutorials, Humor, and Lifestyle Content

When we say Bretman Rock’s reputation skyrocketed, we mean that he went from 200k to 2.7 million followers in 2 months. That kind of growth speaks for itself. During this phase, Bretman leaned all into beauty tutorials… but not in the traditional way. His content combined makeup skills with sharp humor and candid storytelling. 

And in an industry oversaturated with simple step-by-step routines, people were craving personality. We knew how to snatch our brows, swoop our wings, and use our Kylie Lipkits. (Feeling nostalgic yet?) Bretman wasn’t just teaching techniques—he was building a community. He made viewers feel like they were getting ready with a friend, which totally redefined expectations in the beauty community across digital media.

Learn more about this explosive growth in the DaBaddest Radio episode where Bretman talks about how he actually got famous.

Built a Strong Following on Instagram and YouTube

Thanks to strong personality-driven content, Bretman’s reach quickly expanded across platforms. But back in 2015–2020, Snapchat and TikTok weren’t major players in the game yet. Instead, people were searching for Bretman on platforms like Instagram and YouTube. And he used both to his advantage. 

Over the years, Bretman blended teachable moments with humor, heart, and high energy. It’s one of the MANY reasons he was named one of Time magazine’s most influential teens in 2017. On Instagram, he showcased bold looks, personal moments, and glimpses into his daily life. On YouTube, he dug a little deeper with long-form content. This multi-platform approach is what allowed him to reach a wider audience—and maintain consistent engagement. 

Not following Bretman Rock yet? What’re you waiting for?! Here’s where you can find him:

• Instagram: @bretmanrock
• TikTok: @bretmanrock
• YouTube: @BretmanRock
• Snapchat: @bretmanrock

Make sure to also keep up with Dear Media’s YouTube Channel, where you can catch BTS clips and advice! Example A: “DaBaddest Life Lessons with Bretman Rock.”

Collaborated with Major Beauty Brands as His Influence Grew

As Bretman’s influence grew, major brands took notice. He consistently collaborated and partnered with well-known companies on campaigns and product launches, solidifying his place in the beauty industry. Here are a few of Bretman’s most notable collaborations:

• Wet N Wild x Bretman Rock Jungle Collection: A limited-edition 15-shade eyeshadow palette inspired by his Hawaiian roots
• Morphe x Bretman Rock Babe in Paradise: High-impact highlighter palette featuring shades like “Mahu,” “Shady B*tch,” and “Behbeh Gurl” 
• Colour Pop Cosmetics x Bretman Rock: A “Wet” eyeshadow palette with cool tones and a “Lit” eyeshadow palette featuring warm tones, each inspired by the Philippine flag
• blk x Betman Rock Fresh Collection: Summer-inspired makeup collab featuring “island girl” vibes and sunkissed products 

Beyond highly regarded makeup and cosmetic brands, Bretman has also collaborated with, endorsed, and promoted plenty of other companies across fashion, lifestyle, and entertainment. Think: Nike, Crocs, Vita Coco, and Curology. You can learn more about a handful of these endeavors in his episode, “Why Would She Wear That?”

Became Widely Known for Personality-Driven Content and Bold Style

What ultimately set Bretman apart was his personality. His content has always been driven by authenticity, confidence, and a willingness to be completely himself. Paired with bold style and beauty expertise, this made him more than just an influencer; it made him a recognizable figure in digital culture. 

It’s also the reason he’s received opportunities like…

• Becoming the first openly gay man on the cover of Vogue Philippines’ Pride Month issue in 2023
• Starring in reality TV shows like 30 Days With: Bretman Rock and MTV’S Following: Bretman Rock 
• Hosting the official Miss Universe 2016 Red Carpet special

What Is Bretman Rock’s Hair Routine?

So let’s break down Bretman Rock’s haircare routine step by step. First, we’ll tell you exactly what he does. THEN, we’ll follow up with each product he uses—and why each has earned its spot in his routine. Ready to have the best-looking hair of your life? Turn on “The Truth About Hair Health (That No One Talks About) ft. Nutrafol’s Dr. Heather Woolrey-Lloyd” from She’s So Lucky and let’s chat. 

Cleansing and Scalp Care

Bretman only washes his hair (on average) twice a week, typically on Wednesdays and Sundays. And we get it—not everyone can do this! (Oily scalp girlies, unite.) However, twice-a-week washes retain sebum, the natural oil that moisturizes your strands and protects your scalp. 

Remember what we said earlier, though! Adaptability is key. Bretman says during fashion weeks, Coachella, or days when he uses a lot of products, wash days become more frequent. Because who wants to go to sleep with a slick back or crunchy, hairspray-filled locks?

To learn even MORE about scalp health, tune into “Hair Rules the Pros Are Breaking (and Why You Should Too) with Celebrity Hairstylist Mara Roszak” from Well with Arielle Lorre. 

Conditioning and Repair

If there’s one thing Bretman does struggle with, it’s a dry scalp. Actually, in his words? He has a “dry ass mother-effing scalp.” While most of our strands get greasier throughout the week, Bretman’s gets drier. That said, anti-dandruff shampoos, clarifying shampoos, and conditioning treatments are KEY here. 

He doesn’t use them every wash, though. Depending on the treatment, he’ll swap products in and out between hair washes. Make sure to stick around until the end to see what these products are!

While you’re here, listen to “What’s Next in Skin, Scalp, Hair: Reporting Live from the Biggest Dermatology Meeting in the World” from Breaking Beauty!

Hair Masks

If you’re not using hair masks yet, take this as your sign to start. There are so many benefits from using targeted, tailored treatments—and they can seamlessly fit into your routine. For example, Bretman said he uses hair masks as often as he takes baths, which is (sometimes) every other week.

But use them however often you need to! That’s the beauty of hair masks; they can do wonders even with once-a-week applications. And if Bretman’s hair is any testament to that, then consistency (not perfection!) is what really makes the difference.

Using hair masks to reduce hair loss? You may find this article super beneficial: “Is This Normal? The Hair Shedding Reality Check Every Woman Needs.”

Hair Oils

Hair oils are another one of those unsung heroes of hair care routines. Of course, they have the obvious benefits: moisturizing, hydrating, and protecting. However, (Bretman-approved) hair oils can also tame frizz, improve shine, and protect against external factors like UV rays and pollution.

And you don’t need to use hair oil every single hair-washing day. Bretman says he typically uses them every other hair-wash day, which for him is about once a week.

Scalp Treatments

If you want to take care of your hair, you have to take care of your scalp. Period. Even if you’d consider your scalp healthy and you don’t struggle with dandruff or oil, you can still benefit here. Depending on the product, Bretman said he’ll apply scalp treatments and leave them on for however long he feels. 

Sometimes he applies and rinses, other days he applies and cooks dinner. Ultimately, what matters most is that the product—and the routine—works for you.

Interested in learning more about scalp health? (We hoped so.) Tune into The Bossticks’ episode, “William Gaunitz on Unexplained Hair Loss, Thinning Hair, Scalp Hygiene, & How to Regrow Healthy Hair.”

Supplements for Hair

Caring for your hair isn’t always about serums, masks, and oils. Sometimes, it’s about what you put in your body, too. A lot of the time, this helps fill the nutritional gaps that lead to aggravating symptoms like shedding, thinning, and broken ends. With the right supplements, you can support follicle health and stimulate growth. 

And for Bretman, he consistently incorporates things like collagen peptides and sea moss into his routine. Keep reading to find out why he swears by them.

Hair Care Habits

You’re putting in ALL this hard work into taking care of (and growing) your hair, so it’s important to maintain it! Things like tight hair bands and rough nights of sleep are horrible for your hair, causing split ends and breakage. That’s why Bretman has made the switch to products like silk scrunchies, bonnets, nightcaps, and hair sticks.

What Does Bretman Rock Use for His Hair?

Paul Mitchell Awapuhi Shampoo and Conditioner

Bretman’s been using the Paul Mitchell Awapuhi Shampoo and Awapuhi Conditioner since he began growing out his hair. Both products contain awapuhi extract—AKA, shampoo ginger. It hydrates, repairs, and softens hair while gently cleansing the scalp to combat dandruff and promote growth. YES, please! Bretman says it’s great if you’re looking for a clean formula that “does what it needs to do.”

OUAI Anti-Dandruff Shampoo

Yes, this is TECHNICALLY a shampoo. But for Bretman? It’s a scalp treatment. He’ll use the OUAI Anti-Dandruff Shampoo every other hair wash (AKA, every Sunday), and just… leave it on. He’ll put it on while showering, take a bath, and then rinse it out after 5–20 minutes. With ingredients like salicylic acid, this formula eases itching, redness, and inflammation.

Cécred Clarifying Shampoo and Scalp Scrub

If you want a good dual-action product, take Bretman’s advice and use the Cécred Clarifying Shampoo and Scalp Scrub. The product contains tiny, wood-derived Microcrystalline Cellulose beads that gently remove dirt, sebum, and buildup. As soon as they hit water, though, they foam up into a rich lather. Bretman says, “I feel like my brain is getting an exfoliation massage when I use this,” but like… in the BEST way. 

Creamsilk Conditioner

This product is SO good, Bretman said he doesn’t even bother buying other conditioners. Even before he began growing out his hair, he was using the Creamsilk Conditioner line. It all started when his dad used it for literally everything—masks, shampoo, conditioner—the whole nine. Bretman took note and incorporated it into his routine ever since.

Amika Soulfood Nourishing Mask

Amika is CRUSHING the hair care world, and now that we’ve gotten Bretman Rock’s stamp of approval? Consider us Amika super-fans. The Amika Soulfood Nourishing Mask is packed with ingredients like jojoba seed oil and sea buckthorn to moisturize, soften, and nourish all hair types. And as if the benefits weren’t good enough, Bretman LOVES the scent. 

OUAI Fine-to-Medium Hair Treatment Masque

Some hair masks can be heavy—the OUAI Fine-to-Medium Hair Treatment Masque isn’t. Lightweight but powerful, this treatment is packed with ingredients like shea butter, panthenol, and keratin to smooth and strengthen without weighing you down. Oh, and even better? It’s free of parabens, phthalates, SLS, or SLES—all the things your hair doesn’t need.

K18 Biometric Molecular Repair Hair Oil

Another brand that’s dominating the hair care industry right now, K18 definitely knows what they’re doing. The K18 Biometric Molecular Repair Hair Oil works at the molecular level to repair frizz-causing damage and flyaways. Not only does it enhance shine and color, but it also smooths the cuticle without weighing your scalp down. If you’re following Bretman’s routine, use the oil only every other shampoo day (on Sundays).

Mise En Scene Perfect Serum Rose Perfume

Don’t take the product name at face value—it offers bigger benefits than you probably realize. Mise En Scene Perfect Serum Rose Perfume is a Korean hair serum that repairs damage and leaves behind the sweetest, most delicate rose scent. Consider it Bretman’s (and your new) mid-week pick-me-up. With ingredients like Moroccan argan oil and Camellia oils, you can walk around knowing your hair smells as good as it looks.

If you’re ALL about Korean products right now, you’re not alone. Listen to “What Korea Gets Right About Beauty Treatments with Vanessa Lee, RN” from Glowlab with Susan Yara to learn more!

JVN Complete Pre-Wash Scalp Oil

Bretman’s favorite scalp treatment that he’s been using forever is the JVN Complete Pre-Wash Scalp Oil. He’ll put it on before washing his hair and, according to him, leave it on for hours. Cook dinner, watch a movie, walk the dog—you get the vibe. Made with turmeric oil and hemisqualane, the oil improves breakage, reduces fall out, clarifies, and nourishes.

Paul Mitchell Tea Tree Oil Scalp Treatment

Another product for our girls with dandruff, this treatment is one of the few that actually cools your scalp. Thanks to the tea tree oil, peppermint, and lavender, you’ll probably feel a “tingling” sensation. Don’t panic, that means it’s doing its job. Bretman said he’ll shampoo, use the Paul Mitchell Tea Tree Oil Scalp treatment, and then rinse. 

Multi-Collagen Peptide Powder

Even if you weren’t big into hair care before, chances are, you’ve heard about how beneficial collagen is. This Multi-Collagen Peptide Powder is like a 10-in-1, said to improve everything from your hair and nails to your bone strength and joint hydration. According to Bretman? He isn’t claiming that this is what made his hair grow. He is, however, saying he’s noticed improvement in fine lines and wrinkles, lash length, and strand shine. Just take it with your morning coffee and voila!

Akasha Sea Moss Glow Gummies

Anyone who takes sea moss knows that flavors matter—and that’s exactly why Bretman loves the Akasha Sea Moss Glow Gummies. Made with Irish sea moss, vitamin C, aloe vera, and pearl powder, the gummies are an essential step in self-care. Bretman takes this part of his routine seriously; so much so that he’s subscribed to monthly refills.

Now that you know Bretman Rock’s hair care routine, consider this your sign to upgrade yours.

Known for being a power player in the beauty industry, Bretman Rock has continued evolving his brand—and it always lands. While he started with 2016-inspired full beat makeup looks, he’s now shifted toward a more balanced approach to beauty that blends skincare, haircare, and lifestyle. And fortunately for us, he’s sharing every single step of his revamped routines. 

Looking for even more life-changing advice? Head to the Dear Media blog, where we post about all things pop culture, health and wellness, and relationship advice. And if you’ve already binged all of DaBaddest Radio’s episodes, you HAVE to check out the rest of the Dear Media podcast hosts. You won’t be disappointed—promise.

Last thing! Don’t forget to stay updated with Dear Media IRL, the live extension of the conversations that shape our community! We bring your favorite hosts to a city near you, fostering connection, communication, and face-to-face interaction.