Who’s Behind Deuxmoi, and What Does Abe Lichy Have to Do With It?

If you know anything about pop culture, you know Deuxmoi. The anonymous Instagram account has become a digital speakeasy for the Hollywood-obsessed—an addictive feed of celebrity sightings, insider gossip, and blind items that make you wonder how someone possibly knew all that account knows. But the juiciest gossip from Deuxmoi isn’t actually about celebrities at all. It’s about the doyenne of gossip herself, and Come Together, Erin and Abe Lichy’s new podcast show, recently gave us a look behind the curtain.

Deuxmoi and Abe Lichy go way back

Before Deuxmoi was the source for pop culture tea, she was just a girl with a side hustle, and Abe Lichy was one of the few people with a front-row seat to her rise. “You knew me when I had like 200,000 followers,” Deuxmoi recalled.

Abe wasn’t just a casual follower—he acted as a legal advisor, helping Deuxmoi navigate early contracts and business decisions when she first figured out how to monetize the account. Deuxmoi was still working a corporate day job back then, sneaking into her company’s merch closet to take clandestine calls about brand deals. It wasn’t until she finally checked her bank account that she realized she was making enough money to quit her day job.

“I hadn’t realized how much money I had made because I wasn’t keeping track of it,” she admitted. “I looked at my bank account and I was like, I think I could quit now.”

Building an empire, one anonymous tip at a time

Deuxmoi’s success didn’t stop at Instagram. She also launched Deuxmoi World, an app that curates restaurants, hotels, and spas where celebrities have been spotted. And according to her, it’s not just about catching glimpses of celebs—it’s about uncovering the best of the best.

“You know that celebrities are going to the best places,” Deuxmoi explained. “So you’re basically filtering the best places through where they’re going.”

The app took years to develop because every sighting over three years had to be logged, cross-referenced, and organized into a massive database. “We had to catalog everything. It took forever,” she said.

The Swifties almost broke her

Not all followers are created equal, and no fandom has tested her mettle quite like the Swifties.

During a recent live session for her subscribers, Deuxmoi posted a relatively innocent tip: Taylor Swift had been spotted walking a dog in Boca Raton, Florida, where Travis Kelce is training for the next NFL season. The Swifties descended on her like a swarm of murder hornets on a honeybee hive, and she was instantly flooded with accusations that the sighting was fake because, according to fans, Taylor and Travis don’t have a dog.

“It was almost like I was in court,” she said. “I was on the witness stand, and they were just pestering me.”

After 20 minutes of being grilled, she did something she’d never done before—she ended the live abruptly. “When it’s starting to affect me mentally, and my productivity, I need to figure it out,” she admitted.

The biggest misconceptions about Deuxmoi

For all the obsession around Deuxmoi, many people still get some basic facts wrong about her. One of the biggest? That celebrities pay her to post favorable items. Not true, she says—and Abe, who’s worked with her, backed her up.

“There would be a contract,” she said. “I’m not working under the table here. That’s never happened.”

Another major misconception is that Deuxmoi cares about celebrity culture the way her followers do. “This is my job now. I don’t care at all,” she said. “I’m well compensated for it, but this isn’t about being a fan. It’s business.”

And if you’re wondering how much money she’s pulling in these days? Good luck. Unlike some influencers who flaunt their income, Deuxmoi keeps it old school. “I don’t talk about how much I make,” she said, brushing off the idea of financial transparency trends on TikTok.

Fame, hate-watching, and the business of staying anonymous

Despite her success, Deuxmoi struggles with a problem every public figure faces: hate-watching. She recently decided to unblock 1,500 people she had previously banned from her Instagram, realizing, “Let them hate-watch. They’re still giving me views.”

Still, she grapples with the mental toll of being available to an audience that feels entitled to her, even though they don’t know her face or real name. “They think they know me,” she said. “But they don’t.”