On ‘DITL,’ Agent Nateur’s Jena Covello Swears By Madonna and Sheep Peptides

If you’re a beauty girl who also keeps a running playlist of Madonna deep cuts, DITL will come at you like a glossy time capsule. Host Paige Port sits down with Agent Nateur founder Jena Covello for a pacey run-through of routines, products, and the mindset that keeps a scaling brand—and a high-octane life—moving. The vibe is grown-woman practical with a pop-icon wink, and yes, there are wellness secrets and a Madonna moment you’ll want to text to the group chat.

Covello’s day starts early and runs precisely, but the conversation breathes. Port steers through founder war stories and wellness staples before landing on culture talk—where Covello lights up, linking what she loves to how she lives. The connective tissue is intention: do what works, cut what doesn’t, and let your inner fangirl choose joy.

And because this is DITL, the personal folds back into the professional. Covello’s answers double as a mood board for the brand she’s built: disciplined, indulgent in the right places, and unapologetically nostalgic.

Her Madonna song favorites tell you everything about Covello’s vibe

Asked to pick a single favorite, Covello doesn’t pretend that’s easy. She laughs that “God, there are so many,” then runs through a mini-era tour: “‘Bad Girl,’ ‘Ray of Light,’ ‘Live to Tell’—all of them.”

It aligns with a comment earlier in the episode—she calls herself “a huge Madonna fan,” and you can hear how that fandom influences her taste in cinematic storytelling and her appreciation for the cool of the 1980s. Madonna, after all, wrote the blueprint for reinvention under pressure, which is precisely how a founder must think when the calendar won’t stop.

The reference points land with intent: the haunted restraint of “Bad Girl,” the oxygen-rush optimism of “Ray of Light,” the slow-burn truth of “Live to Tell.” Read between the lines and you get a thesis statement: be modern, be fearless, and keep something classic in your pocket.

Longevity secrets that’s driving her glow

Pop legends aren’t the only thing fueling Covello’s glow. When Port asks what she’s taking that isn’t from her line, Covello explains that her latest wellness discovery is “this sheep peptide and stem cell [supplement] called Human Ultracell”—a longevity treatment that regulates your hormones and kind of brings your body back to a younger place.” After starting “like, six weeks ago,” she adds, “I definitely feel better on that.”

That clarity extends to the routine around it. When her stress system feels off, she reaches for minerals strategically. “I like to take quintin electrolytes in the morning,” she says. “At nighttime, I’ll take magnesium, because it helps with adrenal fatigue,” with the reminder that absorbing magnesium well means keeping vitamin D levels optimal and pairing with K2 for proper absorption.

The takeaway for anyone wanting the benefits without the overwhelm is simple: Build your base, then add the one thing that moves your metrics.

Material Girl attitude meets founder discipline

When Port asks for the best business advice she’s received, Covello delivers a line that’s as useful in a boardroom as it does in your morning mirror check. “Take full responsibility and don’t push anything off because you’re being lazy,” she says. “Know the ins and outs of your entire company.”

If you’re building your routine, steal the structure and let yourself keep the sparkle. Make room for the soundtrack you love. Invest in the supplement that helps. And remember that the most iconic eras rarely arrive by accident. They’re built from a thousand tiny, deliberate choices made on time, every time. The sweet spot is where nostalgia and new science converge, forming a confident “yes” that occurs quicker than a ray of light.

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