411 on Brand Marketing with Allie Francis, CMO of SuperOrdinary

Since launching COZeCO this year, I have learned so much about marketing, direct to consumer business and general brand building. However, along with all this new knowledge comes a lot more questions! I sat down with Allie Francis, the Chief Marketing Officer for SuperOrdinary, to talk about tips and insights for running a successful marketing campaign and building a new business. SuperOrdinary is a global distribution partner and brand accelerator facilitating sustainable global expansion for amazing brands that I happen to LOVE including OUAI, Olaplex, Drunk Elephant, The Ordinary, Joanna Vargas, Biossance, and more. Allie comes in as an expert in brand building and integrated marketing. She specializes in evolving traditional marketing strategies into consumer-centric approaches to drive brand awareness and engagement on a global scale.

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Over 50 & Flourishing
Welcome to Over 50 & Flourishing, the show for any woman who feels like she lost her compass in the sea of midlife. I’m here to tell you it’s never too late to change your course and awaken the healthy, wise, and wonderful woman within. My name is Dominique Sachse, and I love to ask questions, which was why I spent nearly three decades of my life in the TV news business. I also started a YouTube channel in 2014 to connect intimately with my community, and I took an even deeper dive in my book Life Makeover - Embrace The Bold, Beautiful and Blessed You. I’ll be the first to say, I’ve made mistakes, and I’m not afraid to be vulnerable and learn from them. I mean let’s face it, this stage of life can be complicated. Children are moving out, relationships are being examined, our parents are aging, and we’re having to manage all of this along with our menopause! It’s easy to lose sight of ourselves, but can I just say.. we matter. So, whether it’s finding ways to enhance and celebrate our own beauty, taking bold steps toward living our best life in the second half of life, finding ways to be healthier, happier, and more spiritually connected, I will bring you thinkers and innovators who share the same passion of flushing out these ideas. It’s my goal to leave us all feeling inspired, thought and intent-driven, and with a sense of purpose in whatever we pursue. Let’s celebrate growing older together and embrace our Prime. It’s our time!
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