Ep 13: The Evolution of Authenticity with Idalia Salsamendi: Building a Personal Brand in the Digital Age (Part 1)

In this episode of The Long Game, we’re thrilled to sit down with our longtime friend and collaborator, Idalia Salsamendi. With over 20 years of experience in strategic consulting for brands and influencers, Idalia is the CEO of her own agency, where she helps entrepreneurs and creators craft impactful business strategies. Having worked closely together for nearly a decade, we reflect on how our journey in the digital space evolved, from the early days of Thrifts and Threads to embracing authenticity in a rapidly changing landscape.

This is part one of a two-part episode where we dive into the foundations of building a personal brand and staying true to yourself. Don’t miss this engaging conversation!

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Over 50 & Flourishing
Welcome to Over 50 & Flourishing, the show for any woman who feels like she lost her compass in the sea of midlife. I’m here to tell you it’s never too late to change your course and awaken the healthy, wise, and wonderful woman within. My name is Dominique Sachse, and I love to ask questions, which was why I spent nearly three decades of my life in the TV news business. I also started a YouTube channel in 2014 to connect intimately with my community, and I took an even deeper dive in my book Life Makeover - Embrace The Bold, Beautiful and Blessed You. I’ll be the first to say, I’ve made mistakes, and I’m not afraid to be vulnerable and learn from them. I mean let’s face it, this stage of life can be complicated. Children are moving out, relationships are being examined, our parents are aging, and we’re having to manage all of this along with our menopause! It’s easy to lose sight of ourselves, but can I just say.. we matter. So, whether it’s finding ways to enhance and celebrate our own beauty, taking bold steps toward living our best life in the second half of life, finding ways to be healthier, happier, and more spiritually connected, I will bring you thinkers and innovators who share the same passion of flushing out these ideas. It’s my goal to leave us all feeling inspired, thought and intent-driven, and with a sense of purpose in whatever we pursue. Let’s celebrate growing older together and embrace our Prime. It’s our time!
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