Kosas Founder Sheena Yaitanes on Creating the DNA of Your Brand

Fellow founder Sheena Yaitanes joins me to discuss what inspired her to start her own beauty brand, Kosas—something she had been dreaming about for almost a decade. Sheena and I share our thoughts on creating your own brand DNA, navigating product development and packaging, and dealing with perfectionism.   Follow Marianna Instagram: instagram.com/marianna_hewitt   This week’s episode is sponsored by:   ATHLETIC GREENS: athleticgreens.com/life for a FREE 1 year supply of Vitamin D and 5 free travel packs with your first purchase   PAYPAL: get $10 cash back on your first transaction of $20+ when you pay at your local CVS using your PayPal or Venmo app go to PayPal.com/marianna for terms   MEJURI: mejuri.com/marianna for 10% off your first order   Produced by Dear Media

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our Shows
Over 50 & Flourishing
Welcome to Over 50 & Flourishing, the show for any woman who feels like she lost her compass in the sea of midlife. I’m here to tell you it’s never too late to change your course and awaken the healthy, wise, and wonderful woman within. My name is Dominique Sachse, and I love to ask questions, which was why I spent nearly three decades of my life in the TV news business. I also started a YouTube channel in 2014 to connect intimately with my community, and I took an even deeper dive in my book Life Makeover - Embrace The Bold, Beautiful and Blessed You. I’ll be the first to say, I’ve made mistakes, and I’m not afraid to be vulnerable and learn from them. I mean let’s face it, this stage of life can be complicated. Children are moving out, relationships are being examined, our parents are aging, and we’re having to manage all of this along with our menopause! It’s easy to lose sight of ourselves, but can I just say.. we matter. So, whether it’s finding ways to enhance and celebrate our own beauty, taking bold steps toward living our best life in the second half of life, finding ways to be healthier, happier, and more spiritually connected, I will bring you thinkers and innovators who share the same passion of flushing out these ideas. It’s my goal to leave us all feeling inspired, thought and intent-driven, and with a sense of purpose in whatever we pursue. Let’s celebrate growing older together and embrace our Prime. It’s our time!
Over 50 & Flourishing

Dominique Sachse

Audio thumbnail
How To Harness The Power Of Your Sexuality ft. GG Magree
00:00 / 49:29
Link copied to the clipboard!