Meet Urban Decay’s Co-Founder Wende Zomnir

By | October 31, 2024

Meet Wende Zomnir, co-founder of Urban Decay, the 90s makeup brand that’s as relevant today as it was in its graffiti-grunge heyday. In today’s episode, the Texas-born pageant girl, Mom and surfer recalls how frustration with the candy-pink facade of the beauty biz drove her to start a rebellious cosmetics company that was years ahead of its time with out-of-the-crayon-box bold eyeshadows, blue lipsticks and all-gendered, near-black nail polishes to mark its initial lineup.

We also get the incredible back story behind *the* NAKED palette that helped propel Urban Decay to the top of the beauty game (estimates are that they have topped 1 billion dollars in sales of just that one palette since it launched in 2010!)

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Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya


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