Rare Beauty’s CMO Katie Welch on Building a Brand from Scratch, Leadership, & Strategies For Success

This week, Victoria is joined by a superstar guest, the Chief Marketing Officer of Rare Beauty, Katie Welch! Katie has been navigating the beauty marketing industry for over two decades, and she’s here to spill all the tea from “the top of the ladder.”

Katie has worked with iconic brands like Victoria’s Secret, Bliss, The Honest Company, and now Rare Beauty, so you know she’s got some incredible insights to share. But wait, there’s more! Victoria and Katie dive deep into the power of empathy in marketing. You’ll learn why leading with empathy is an absolute game-changer for anyone trying to build a brand and how it totally transforms your approach.

And let’s not forget the icing on the cake: working alongside the queen, Selena Gomez! Katie spills the beans on what it’s really like to collaborate with such an influential and talented artist and how involved she is in Rare Beauty products and marketing. 

So grab your favorite drink, find a comfy spot, and tune in to this incredible episode with Katie Welch. Get ready to level up and be inspired like never before. Enjoy!

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Produced by Dear Media

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Over 50 & Flourishing
Welcome to Over 50 & Flourishing, the show for any woman who feels like she lost her compass in the sea of midlife. I’m here to tell you it’s never too late to change your course and awaken the healthy, wise, and wonderful woman within. My name is Dominique Sachse, and I love to ask questions, which was why I spent nearly three decades of my life in the TV news business. I also started a YouTube channel in 2014 to connect intimately with my community, and I took an even deeper dive in my book Life Makeover - Embrace The Bold, Beautiful and Blessed You. I’ll be the first to say, I’ve made mistakes, and I’m not afraid to be vulnerable and learn from them. I mean let’s face it, this stage of life can be complicated. Children are moving out, relationships are being examined, our parents are aging, and we’re having to manage all of this along with our menopause! It’s easy to lose sight of ourselves, but can I just say.. we matter. So, whether it’s finding ways to enhance and celebrate our own beauty, taking bold steps toward living our best life in the second half of life, finding ways to be healthier, happier, and more spiritually connected, I will bring you thinkers and innovators who share the same passion of flushing out these ideas. It’s my goal to leave us all feeling inspired, thought and intent-driven, and with a sense of purpose in whatever we pursue. Let’s celebrate growing older together and embrace our Prime. It’s our time!
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