How To Make Your Podcast Go Viral - Dear Media - New Way to Podcast
How To Make Your Podcast Go Viral

How To Make Your Podcast Go Viral

What does it mean to ‘go viral’? Virality is essential to gaining a strong foothold on the internet. And going viral just once can make a huge positive impact on your digital reputation. Basically, ‘going viral’ means that your content, an image, a video, a short story, etc., is being widely distributed through social media platforms. It means that your content is becoming so popular that people are starting to recognize it, talk about it, and most importantly, share it with others. 

So, how does this apply to a podcast host like you? Well, the more viral moments you create, the more people will talk about your podcast. And the more people talk about your podcast, the more people are likely to tune in and give you a listen. Ultimately, virality can lead to increased podcast streams, increased popularity, and increased profit. It’s a win-win-win. 

But, here’s the kicker. Listening to podcast clips often takes extra effort when compared to just looking at viral images or watching videos on social media. Since this is the case, those looking to increase podcast virality must have a solid content marketing strategy. And with that being said, that’s exactly what we’re going to talk about today!

Let’s go over some actionable steps you can take to increase the chances of your podcast content going viral! 

How To Make Your Podcast Go Viral

Research. Research. And more research.

A solid content marketing strategy starts with some serious research. And when we say research, we mean research on everything. 

Key items to research include interesting topics within your niche, your target audience, any guests you might host, and even your competitors. The more interesting and intriguing audio content you can come up with, the better. And the better you know your audience, the more you can connect with them. But, the key is that your information has to be well-researched and accurate. Otherwise, you might be wasting your time moving in the wrong direction.

When it comes to researching guests, it’s important to make sure that your guests are people your audience will actually want to hear from. Be sure to choose people who fit nicely within your niche. People that your podcast audience will resonate with. For more on choosing good guests, click here!

And lastly, be sure to research your competition. Competition is necessary for success. What are other podcasters in your niche talking about? Are there any current events you should be aware of? What do your competitors do that make them stand out? And, what sets you apart from them? This information will help you make adjustments to your own podcast in order to grow your audience and increase your overall podcast popularity. 

Create unique podcast elements.

Set your podcast apart from the rest by creating a variety of unique podcast elements. What are unique podcast elements, you ask? They are slogans, catch-phrases, sounds, audio clips, video clips, colors, and graphics that are specific and unique to your podcast. Basically, it can be anything that increases brand recognition across your audience and keeps them coming back for more. 

Examples of a unique podcast element might include TSC: Him & Her special intro music and sounds or the way Heather McMahan of Absolutely Not! says “absolutely not” to legitimately everything throughout each of her episodes. These are elements that make these podcasts stand out in the crowd as opposed to a podcast with few or no memorable qualities. 

Create intriguing podcast trailers. 

Just like you’d watch the trailer for a new movie, listeners love listening to/watching trailers for podcast episodes. Trailers usually include all your unique podcast elements, a breakdown of the content, and an explanation of why your listeners should take the time to listen to your full podcast. 

But, like a trailer for a movie, your podcast trailer has to make your listeners want to listen to your podcast. It has to trigger an emotional reaction from your audience and create real interest and intrigue. And the more suspenseful the trailer, the better. Your trailer should leave your audience on the edge of their seat and make them look forward to tuning into your next episode. 

Grow your mailing lists.

If you have a podcast, you most likely already have a podcast mailing list or newsletter. This is how you let your loyal listeners and subscribers know when there is a new episode and how they can listen to it. You might also include other valuable content like show notes, product recommendations, or links to purchase your merch. 

Thus, growing your mailing list is key to developing a large, loyal fanbase. A loyal fanbase that will be more than happy to share your content and increase your chances of virality. But, how can you grow your mailing lists?

Start by always being authentic and trustworthy. Listeners are more likely to read that weekly newsletter if they feel that your content is honest and true. Then, give your listeners a reason to sign up. This could be a giveaway, special perks, access to special episodes, and so on. 

Also, always be sure to keep it short and sweet. While listeners love keeping up with your content and reading what you have to say, they don’t have all day. And lastly, always highlight how your listeners can find your podcasts and your social media. The more audience engagement you can garner from your newsletter, the better. 

Release content consistently. 

Listeners love consistency. If your audience never knows when your next episode or newsletter is going to be released, they are much less likely to become repeat listeners. Plus, you can’t go viral without posting on the reg. The more good content you have out there, the higher your chances of going viral. 

When it comes to podcasting, the most successful podcasts release 1-2 episodes each week. In addition, they also send 1-2 newsletters, release 2-3 blog posts, and post 3-4 intriguing social media posts on each of the most popular platforms every week. But – don’t worry! Most of this content will come directly from your podcast and be recycled across the different platforms. With some creativity and dedication, posting regularly will become a habit in no time. 

Use several distribution networks.

To increase your chances of going viral, you need to get your name out there! And you can do this by utilizing several distribution channels, all at once. This means submitting your podcast to as many directories as possible, utilizing as many social media channels as possible, and posting audio/video clips to your Youtube channel. (If you don’t have one, make one now!)

Some of the most popular directories include Apple Podcasts, Google Podcasts, Spotify, Stitcher, iHeartRadio, TuneIn, and Pandora

Practice good podcast SEO. 

Just like bloggers must practice good search engine optimization (SEO) to ensure their content ranks high on major search engines, podcast hosts must do the same. This will make your content easier to find, and thus, easier to share. Ways to ensure good podcast SEO include: 

  • Researching topics that will interest potential listeners
  • Adding trending keywords to your podcast episode titles, summaries, and transcripts
  • Ensuring that your content is relevant and well-researched 
  • Using relevant tags 
  • Linking to your podcast on all social media 
  • Asking your listeners to leave reviews 

Utilize videography. 

Believe it or not, more and more podcast hosts are starting to utilize videography to enhance the popularity of their podcasts. Like we mentioned earlier, sometimes watching short videos or viewing photos resonates with listeners more than listening to long podcast clips. 

So, incorporating videography into your podcast not only helps you create video content for social media, but it also creates the opportunity for more viral moments. Especially if you happen to catch a hilarious, emotional, or important moment on camera. (Not sure which cameras are the best for podcasting? Click here!)

Host interesting interviews. 

There is nothing listeners love more than a good podcast interview. And there’s nothing like a interesting interview to make your podcast go viral. Especially if your chosen guest is super relevant in your niche and easily recognized by your audience. For example, Not Skinny But Not Fat recently hosted an interview between podcast host Amanda Hirsch and Kim Kardashian

Considering Not Skinny But Not Fat is your home for all things reality TV gossip, it makes perfect sense for Amanda to host one of the most popular reality TV stars on the planet. And, as you can probably already guess, there were many moments from the interview that went wildly viral. 

Encourage listener participation. 

And last but not least, a key step to going viral is encouraging listener participation. The more your listeners interact with your content, the more likely they are to share it. Remember – going viral starts one share at a time. So, every single listener interaction is important. 

Be sure to also encourage your listeners to subscribe and leave reviews. The more reviews your podcast has, the more credibility it gains. And the more credibility your podcast gains, the more people will come back to take in more of your content. 

Utilize these 10 tips to increase your chances of podcast virality! 

Ready to take your podcast to the next level? Use these tips to promote your podcast, increase your chances of going viral, and to perfect your podcast marketing strategy. No matter how popular your podcast is now, there is always room to grow. And each viral moment you can create will only boost your podcast’s popularity along the way. 

If you have any additional questions or comments, drop us a line below! And, as you try out these tips and tricks, be sure to come back and let us know how they helped increase the popularity of your podcast! Until next time, we wish you the best of luck as you continue to promote and grow your podcast! 

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