Feel Like You’re Invisible on LinkedIn? A Checklist From the Editor in Chief Himself

There are 1.3 billion people on LinkedIn. Over half of professionals say they’re looking for a new job this year. And yet most people are still using the platform like it’s a digital resume from 2012. According to LinkedIn’s Editor in Chief Dan Roth, that’s a mistake.

In a job market where competition has doubled and AI literacy is becoming baseline, how you show up on LinkedIn is a strategy at this point. If you’re not using the platform intentionally, you’re likely invisible.

Here’s how to know if you’re actually using LinkedIn efficiently—straight from someone who sits at the center of it.

Expert LinkedIn Tips: How to Use LinkedIn Effectively in 2026

☐ You’re thinking in terms of skills, not just job titles

If your profile still reads like a resume from a decade ago, you might be behind.

“Employers increasingly hire for skills, not for diplomas, or where you’ve worked.”

If you describe yourself as just “Marketing Manager” or “Accountant,” you’re missing the point. Roth suggests thinking of your job as “a collection of skills that [you] do.” 

☐ You’re building your reputation over time—not obsessing over one post

If you delete posts because they didn’t “perform,” this one’s for you.

“Every post doesn’t matter. What matters is how you talk over time. You build your reputation over time.”

Forget going viral once. You have to show up consistently and let the long-term signal outweigh short-term metrics.

☐ You’re not freezing up or trying to be someone different online

This is one of the biggest mistakes he sees: “People freezing up and representing themselves differently on LinkedIn than they are in real life.”

If your LinkedIn voice feels stiff or overly corporate compared to how you actually speak, you’re likely holding back opportunities.

☐ You’re commenting consistently (yes, really)

This might be the most underrated strategy. “Commenting is like giving back…the comment is someone raising their hand.”

Roth says you can “get really far on LinkedIn by just leaving comments.” He personally leaves four or five a day. So if you’re lurking but not engaging, you’re missing visibility.

☐ You talk about what you’re actually working on

Roth compares LinkedIn to a workplace: “When you go to work, you don’t just show up in the office and say, ‘I’m only gonna talk about this.’ You talk about a bunch of different things…That’s the way you should be on LinkedIn.”

If you’re only posting big announcements instead of sharing projects, ideas, or questions, you’re underutilizing the platform.

☐ You understand that AI literacy is now baseline

“We’ve seen an increase of about 70 percent of jobs that require AI literacy.”

Even if you’re not in tech, understanding how AI fits into your role is becoming expected.

☐ You focus on wisdom, not just knowledge

“In a world where everyone has access to the same knowledge…not everyone has the same wisdom,” Roth reveals.

You can use ChatGPT like everyone else. The differentiator is how you apply it and how you show that judgment publicly.

☐ You’re thinking long term, not transactionally

LinkedIn isn’t just a job board. 

“Know your purpose…focus on your skills. That’s what employers wanna see.”

If you only log on when you need a job, you’re already late. Efficient users build relationships before they need them.

To hear Dan Roth’s full conversation about AI, hiring shifts, and the future of work, listen to The Intersect wherever you get your podcasts.

Read More

• The New Rules of Getting Hired in 2026 With LinkedIn’s Daniel Roth: ‘AI Isn’t the Job Destroyer’
• We Have Endless Options—So Why Does Love Feel So Thin Right Now?
• If This Checklist Feels Uncomfortable, Work Stress Might Be the Problem