On today’s episode I’m chatting with Lindsay Ellingson. Lindsay is a supermodel (and former VS Angel), and the co-founder of clean beauty line, Wander Beauty. Wander Beauty is all about streamlining makeup routines and downsizing makeup bags. While their products are beautiful and ‘Instagrammable’, they pride themselves on efficacy (something I can vet, having tried the line). Wander Beauty has been trying to answer the question “what is missing in the beauty world?”, and really addresses the main pain points that women have when it comes to beauty products. Lindsay talks about getting into modelling and then transitioning from supermodel to entrepreneur.
Today’s episode is a class in entrepreneurship. We go over the whole story, step by step. From having the idea of a ‘travel beauty’ company to surveying potential customers, then launching with one (yes, just one) product to achieving their first major milestone. It’s a great episode for any budding entrepreneur because we get into the nitty-gritty.
We also get into Lindsay’s best skincare tips and tricks, productivity hacks, morning routine, and so much more.
To connect with Lindsay Ellingson click HERE
To connect with Wander Beauty click HERE
To shop Wander Beauty click HERE
To connect with Siff click HERE
To learn more about Icing and Glitter click HERE
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PRODUCTS MENTIONED
Wander Beauty Drift Away Cleanser
Wander Beauty Unlashed Volume & Curl Mascara
Wander Beauty Baggage Claim Eye Mask
Wander Beauty Glow Getter Mist
Wander Beauty Dive In Moisturizer
Wander Beauty Fast Lane Instant Facial
Wander Beauty Glow Ahead Face Oil
Ildi Pekar Tissue Repair Serum
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