Goodbye commercials, billboards, and flyers, and hello social media. In today’s modern world, social media is the #1 way to promote your podcast – and it’s clear to see why!

Social media podcast promotion can drive traffic to your website, grow your audience, increase audience engagement, AND develop a greater sense of brand community. For the greatest chances of success in this crazy world of podcasting, social media promotion is ESSENTIAL. 

There are plenty of social media networks you can utilize for podcast promotion. But today, we’re going to talk about Twitter

Twitter is one of the most visited websites with millions of potential podcast listeners. It’s one of the best places to try out new and creative promotional strategies. Still, like all social media platforms, Twitter has its own set of rules of engagement and is slightly difficult to navigate as a newbie. 

Here at Dear Media, we’re here to guide you through podcast promotion on Twitter. So, read on to learn how to properly leverage your Twitter account and effectively turn your followers into a loyal base of listeners.

 How To Promote A Podcast On Twitter

Learn the ins and outs of Twitter. 

Twitter is a super powerful marketing tool. In order to take advantage of all the features and tools Twitter has to offer, you have to know the ins and outs of the platform. Think tweeting, retweeting, pinned tweets, messaging, and more. 

Whether you already have a Twitter account or you’re planning to start one soon, it’s a good idea to review everything this social platform has to offer. We recommend checking out Twitter’s “Getting Started” Guide for a quick overview of the platform. 

Add your podcast website hyperlink. 

So you created a Twitter account. Now your listeners need to know how to find your podcast. First and foremost, we recommend linking your website to your Twitter profile. Just add your website URL when you’re signing up or add it in SETTINGS. This will ensure listeners can click right over your website. 

The second place we recommend adding your podcast website hyperlink is in your Twitter bio. Your bio is one of the first things listeners will see when they click on your profile. Include a link here so potential listeners can easily navigate to your audio content. 

Share compelling and relevant content. 

No matter what platform you choose to market your podcast on, the best way to grow your audience is to share compelling and relevant content. Here are some ways to ensure you create content that consistently grabs the attention of your audience:

  • Do research within your niche.
  • Always link to your sources. 
  • Stay up to date on relevant current events.
  • Share valuable knowledge. 
  • Talk about trending topics and products.

Make the most of your hashtags. 

Using hashtags is one of the best ways to grow your audience. They make your content more easily searchable and can promote traffic to your podcast website. Your chosen hashtags should align with your brand, add value to your Tweets, and be popular among searchers. 

For the best results, choose 1-3 relevant hashtags per Tweet. Not sure which hashtags to use? Search and use hashtags that are popular within your niche. Or, try a hashtag generator like Hashtagify or All Hashtag

Utilize the advanced search feature. 

A big part of podcast promotion on Twitter is connecting with potential listeners. But, how do you find these potential listeners? The best way to seek out people with similar interests on Twitter is to use the advanced search feature.

The advanced search feature allows you to search conversations for specific topics and keywords. So, by searching topics within your niche, you will automatically be directed to other posts featuring these topics – aka your potential listeners. 

Share teaser clips.

Who doesn’t love a good teaser? Whether it be for movies, books, or podcasts, teaser clips ALWAYS grab the attention of your audience and give them something to look forward to. 

Grab the best clips from upcoming episodes and release a little teaser video or audio clip. Just be sure not to give too much away – the suspense is what keeps those listeners coming back for more. 

Share behind-the-scenes clips. 

The only thing listeners love more than teaser clips are behind-the-scenes clips from their favorite podcasts. Give your listeners a sneak peek into your content creation process. Not only will this make them want to listen to the actual episode more, but it will increase your credibility, transparency, and authenticity within the podcast community. 

Tweet multiple times per episode. 

Between the Twitter algorithm and clogged Twitter feeds, it can be hard to make your content stand out from the rest. This is why it’s a good idea to post multiple times per episode, in addition to your other types of content. Consider posting an array of teaser clips, photos, and behind-the-scenes looks for each and every upcoming episode. 

Use Twitter to find intriguing guests. 

Twitter is a great place to find new, potential listeners. But, did you know that it’s a great place to find intriguing guests as well? By researching your niche and using the advanced search feature, you can easily find other professionals, experts, and even celebrities that your listeners would love to hear from! Check out our tips for finding guests here

Add a Tweet button to your website. 

When listeners love your podcast, they will want to share it. By adding a Tweet button to your website, you can make sharing your podcast episodes easier for listeners, further promoting your podcast! Follow this step-by-step guide to add this feature to your website! 

Utilize Twitter ads.

Like Facebook and Instagram, Twitter allows businesses to purchase ads which are displayed in prospective listeners’ feeds. Purchasing ads can increase your searchability, broaden your audience, and boost your credibility within your podcast niche. Twitter ads can be especially beneficial for those of you who dream of selling products, services, or merch. 

Connect with your audience. 

Audience engagement is key to podcast promotion. Commenting, replying, hosting giveaways and polls, and answering listener questions are all good ways to connect with your loyal listeners and create an inviting atmosphere for potential listeners. 

Learn from your Twitter feedback. 

The feedback you receive on Twitter – retweets, questions, comments, clicks, views, likes, etc. – can be extremely valuable when it comes to future content creation. Take time to review your Twitter analytics to see what works and what doesn’t. Then, make adjustments from there. 

Be authentic. 

Last, but certainly not least, be yourself. Listeners seek authenticity and transparency from podcast hosts. So, let your light shine, stay on brand, and keep it real. 

A good social media marketing strategy is ESSENTIAL to the success of your podcast!

Whether you’ve just started a podcast or you’re searching for new ways to promote your existing podcast, Twitter is an excellent social platform that can help you reach a wider audience and grow your brand. 

Here at Dear Media, we hope this guide will help you take on Twitter and make the most out of your social media marketing efforts. For more on all things podcasting, head on over to our blog. There, you’ll find the answers to all your frequently asked podcasting questions and more!