15 Best Podcast Niches

So you want to start a podcast, but what do you talk about? Choosing what to talk about starts with choosing your podcast niche.

Your podcast niche is basically the overall topic of your podcast. But really, it’s more than that. It’s the specific subject that most of your episodes will cover, that is also of interest to other people (a.k.a your target audience). It should be something you are ultra-passionate about, considering you’ll be talking about it allllll the time. 

When it comes to choosing a podcast niche, the more narrowly-defined your niche, the better. But, what do we mean by narrowly-defined? Think about it like this:

Say you want to start a podcast about food. That’s great! But, with a broad niche like “food”, it will be hard to stand out from the crowd. So, let’s niche this down. 

Instead of just “food”, think about an even more specific niche…something that you’re passionate about, that garners a larger audience, and that falls deeper within the food niche. Think Mexican Cuisine, Vegan or Gluten-Free Recipes, Healthy Eating, Best Food Trucks or Restaurants in Your City, and so on. 

Choosing a super specific niche helps your audience better identify what your podcast is about AND what type of content they can expect from you. The right, narrowly-defined topic can also help you attract a wider, more loyal, audience. As well as motivate you to continue creating amazing content. 

Niching down is a super effective way to ensure your podcast stands out from the rest. But, how do you choose the right niche in this crazy competitive world of podcasting? If you’re just starting out, we recommend choosing a niche that attracts a large audience, wherein the competition is a little less stiff. Read on for a breakdown of the 15 best podcast niches! 

15 Best Podcast Niches

Not sure where to start? Here at Dear Media, we’ve got you covered! Here’s our roundup of the best, and most popular, podcast niches that can help you break into the world of podcasting and make your mark! 

Trending News and/or Politics

Love talking about current events? Have a passion for politics? Utilize your podcast to share your thoughts and opinions! Podcasts are quickly becoming the best, and most trusted, sources of news and information. Especially when it comes to breaking news, politics, crime, and culture. 

If you love staying up-and-up on local, state, country, or even global news, this might be just the niche for you. Plus, with a podcast on breaking news, you can pretty much guarantee that you’ll never run out of new and exciting content to talk about. 

Beauty and Fashion

Imagine spending all day planning and recording content about beauty and fashion. If that sounds super exciting to you, we highly recommend breaking into this niche. You could use your podcast to talk about your favorite products/brands, to review products/brands, and to answer frequently asked beauty and fashion questions. You can even interview experts, professionals, influencers, and special guests in the industry to better inform your listeners.  When we think of beauty and fashion podcasts, we think of Get The F*ck Out of The Sun, Model Citizen, and Lipstick on the Rim. 

New and Trending Technology 

The tech industry is one of the fastest growing industries in the world. And because of this, it can be super hard to keep up with new software, tech, tools, and gadgets. That’s why tons of people turn to podcasts for new and trending tech info, updates, and product reviews. 

To break into this niche, you’ll need a passion for the industry and a comprehensive knowledge of the tech world. But, once you establish yourself as a valuable source of tech information, people from all over will look to you for your opinions and feedback on new and trending tech. Make your content stand out even more by posting live reviews, tutorials, product recommendations, and other supporting content. 

Entrepreneurship 

Business and entrepreneurship are two of the most common podcast niches out there. In order to improve their own business skills, TONS of people seek valuable and insightful advice, tips, and tutorials on a regular basis. If you’ve found success running a business of your own and you want to encourage others to do the same, we encourage you to run with this one. 

There is literally SO MUCH to talk about within the world of business, you’ll never run out of new content to talk about. Content ideas that fall within this niche include, small business advice, LLC’s, corporations, banking, marketing, entrepreneurship, sales and advertising, branding, and so on. Need some real-life examples? Check out Trading Secrets and Life with Marianna! 

Self-Improvement 

Self-improvement comes in many forms. Think about mental health, relationships, lifestyle, motivation, self-care, trauma healing, and so on. If you have a passion for self-improvement and you want to share it with the world, what are you waiting for? Podcasting is the PERFECT avenue to share your lifestyle tips and help others become the person they want to be. Some Dear Media shows that fall within this niche are Real Pod, Recovering from Reality, and Relationshi*t. 

Digital Marketing

Goodbye billboards and commercials, and hello digital marketing. Digital marketing is the new wave of advertising and we are totally here for it. But, it’s not just us. EVERYONE is turning to social media to advertise their products and services. 

So, if you have digital marketing experience, definitely consider a podcast in this niche. Share your tips and tricks for digital marketing, content marketing, social media marketing, and even influencer marketing. Not only will you help others achieve success via digital marketing, but you’ll inspire others to learn the trade themselves. 

Social Media

Are you a social media pro? Do you know the ins-and-outs of social media algorithms? Then, you HAVE to start a podcast educating others. Aspiring influencers, artists, musicians, personalities, comics, and more are ALL in search of valuable and insightful advice to help make their content go viral. And YOU can help them!

Use your podcast to answer frequently asked social media questions and teach listeners how to navigate the various social media platforms (Instagram, TikTok, FaceBook, Twitter, Linkedin, etc.). You can also include tips on how to create unique and engaging content, increase follower counts, and ultimately, increase overall brand popularity. 

True Crime

Ooooooh, who doesn’t love a good true crime podcast? Yes, there are tons of true crime podcasts out there, this is a niche you can really stand out in by just being yourself. Listeners of true crime podcasts love the suspense and the storytelling, which are both a direct reflection of a good podcast host. If you think you’ve got what it takes to tell a good, chilling story, GO FOR IT! Keep in mind that for podcasts like this, you’ll want to keep things consistent and do PLENTY of research. 

Health and Fitness

Everyone is different, meaning everyone’s health and fitness goals differ as well. That’s what makes health and fitness such a good podcast niche, because people are into all kinds of health and fitness. Some prefer to focus on food, whereas some prefer to focus on working out. Some prefer to run, some prefer Pilates. You get the jist. 

If you’re into a certain type of health and fitness, it’s likely that there are tons of other people out there that identify with your type of health and fitness as well. Find your particular health and fitness niche (biking, muscle-building, hiking, weight loss, stress-reduction, healthy eating, etc.) and start connecting with your audience. Check out Food Heaven Made Easy or Dr. Jackie’s Point of V for some examples of podcasts in this niche. 

Facts and Trivia

One of the main reasons people listen to podcasts, aside from entertainment, is to learn. So, if you’re an expert in literally ANY subject, you basically already have a ton of content for your podcast. Say you’re an animal expert, talk about that! Maybe you really love astrology? Ask your listeners trivia questions! Or, maybe you just really love interesting facts in general? SHARE THEM! Take your knowledge and run with it. If you’re ready to share your expert knowledge with the world, try a facts and trivia podcast. 

Travel and Outdoors

With the recent uptick in travel influencers and with TONS of people turning to remote work, it’s clear to see why podcasts have become a valuable source of travel and outdoor information. Think no one wants to hear about your 5-mile hike through the Blue Ridge Mountains? WRONG! People love finding travel inspiration through podcasters just like you! 

But, within the travel and outdoors niche, what podcast topics are the most popular? Think about topics like best hiking trails, best vacation destinations, single-traveller tips, pro-travel tips, equipment reviews, recreational hunting tips, and personal travel stories. 

Sports

Another popular podcast idea is sports. Like many other niches on this list, sports is a very wide reaching niche. So, you’ll want to niche down a bit further. Luckily, even as you niche down, the options are endless. You can talk about any sport (basketball, baseball, softball, hockey, volleyball), sports betting, fitness equipment, workout routines, recent games, and more. You can also interview professional athletes, give sports tutorials, host game recaps, or talk about trending sports news. If you’re big on sports, this is definitely one to consider. 

Reality TV

Do you LOVE to gossip about your favorite reality TV shows? US TOO! Whether it’s Keeping Up With the Kardashians or The Real Housewives, we are totally here for it and so are TONS of other podcast listeners out there. Create a reality TV podcast that spills ALL the tea and feels like your chit chatting with all your BFFs. Share all your hilarious and outrageous opinions on reality TV stars and don’t hold back! Listeners will LOVE it! Need an example of a podcast in this niche? Check out Not Skinny But Not Fat. 

Music

Where do you look for new music recommendations? If you’re like tons of other people in the United States and abroad, you look to your favorite podcast hosts and influencers for new songs and artist recommendations. This makes podcasting the perfect outlet for someone like you, who loves to talk about and share their favorite music. Other music lovers with similar taste will flock to your podcast in no time. 

Music is also a fantastic niche for anyone who sings, plays an instrument, or composes their own music. Podcasting is a great way to get your musical content out there and build a loyal fanbase! 

Interesting Stories 

Stories – listeners LOVE all kinds of stories. Think scary campfire stories, renditions of fairy tales, bedtime stories, travel experiences, memories from your life, stories of success and failure – you get the point. If you love telling stories (or writing your own!), definitely give this niche a try. For a super unique take on storytelling via podcasting, check out Bone. Marry. Bury. 

For the best chance of success, choose a podcast niche with plenty of potential listeners and fewer competitors. 

Here at Dear Media, we hope you enjoyed this roundup of the best podcast niches. Although we only included 15 niches, each one can be niched down even further to give you even more options. With so much inspiration and so many options on this list, we know you’ll find the right niche for you in no time. 

For more on all things podcasting, from conception of your idea to monetization methods, head on over to our blog! Oh, and to keep up with what we’re doing (and to see all the BEST podcasting memes), give us a follow on Instagram!