Here at Dear Media, there’s one thing we know for sure – Each and every podcast creator aims to produce great content. But, how do you create amazing content every time? There isn’t any one perfect or foolproof way to make a podcast. Yet, there are some essential elements that are common in successful podcasts.
However, these successful podcasts did not become popular just by luck or chance. The podcast creators and/or podcast host’s put in a lot of time and effort into creating them and learning by trial and error. So, now, we have a much better picture of what it takes to create an all-around fantastic podcast. With the right strategy and the incorporation of these key elements, you’ll be creating chart-topping podcasts in no time.
Ready to learn the secrets to creating a successful podcast? Let’s dive right in!
12 Elements Of A Good Podcast
Preparation
Whether you’re creating a solo podcast or an interview podcast, preparation is key. Prepping for your next podcast episode might include researching topics, creating an outline, preparing questions for your guest, testing your equipment, stocking studio snacks, and so on. Proper preparation can make a huge difference in the overall quality of your episode.
Appeal to Audience
Appealing to your audience means knowing what they want. It also means knowing what problems or issues they have and how to solve them. A good podcast will appeal to its target audience, each and every episode.
But, how can you accomplish this? Appeal to your specific audience by researching your niche, keeping up with current events, engaging with your listeners, and choosing modern and culturally relevant topics. Need a little topic inspiration? Check out this article to read more about how to choose awesome and interesting topics for your podcast.
A Catchy Name
What’s in a name? Well, EVERYTHING! The more interesting, informative, and intriguing your podcast name is, the more likely it is that someone will give your podcast a listen. Your podcast name should give a little insight into your overall brand, yet still maintain a catchy and positive vibe.
If you don’t have a name yet, or if you’re looking to revamp your existing name, we’ve totally got you covered. Read How to Name a Podcast to learn more about the key steps and elements involved in creating a top-notch podcast name. What you name each episode is important as well. To learn more about how to title podcast episodes, click here.
Intriguing Summaries
A podcast summary is a short blurb about what information, guests, or topics are discussed in a particular podcast or podcast episode. There is usually a summary for both the actual podcast and each episode that the podcast releases. Podcast summaries are between 3-7 sentences long and they tell potential listeners why they should listen to that specific podcast or episode.
But, why are these summaries so important? Well, they are the first thing a listener sees before clicking on your podcast or one of your episodes. So, making sure your podcast summaries are on point will help you garner more listeners and create a lager, and more loyal, fanbase. Read this article to learn how to create perfect podcast summaries for both your podcast and all your future episodes.
Interesting Content
One of the most important, if not THE most important element to a good podcast is quality content. If your content is incorrect, lacking, or if you’re not passionate about your topic, it will make for a much less interesting and enjoyable podcast.
As you research and decide on topics, be sure to always choose interesting and intriguing topics. Stay away from overdone and generic topics. And instead, focus on new and exciting topics that your readers want to hear about. The best way to find out what your readers want to hear is by asking them directly and reading your comments. When creating interesting content – engagement is key.
Regular Release Schedule
Here at Dear Media, we produce a variety of successful podcasts. These include, but are not limited to TSC Him and Her, Not Skinny But Not Fat, and What We Said. While these three podcasts are completely different, you will see that they all have one thing in common – regularity. For example, new episodes of Him and Her are released every Monday and Thursday and new episodes of What We Said are released every Tuesday.
Releasing new episodes at a steady rate and on a regular schedule is so important. Releasing new content regularly will help you build and maintain a loyal fanbase as well as give your listeners something to look forward to. If your listeners know a new episode is coming each and every week, they will more likely catch up on those past episodes and they will be excitedly anticipating your new content each week.
Structure
Structure plays a big role in the success of your podcast. In general, a podcast episode should have an intro, a section of main content, and then an outro. In most cases, your intro will explain who you are and what you’re talking about that day. Next, you’ll dive right into your main content and/or your interview. And last, you will close with an outro. This section usually includes a reminder to your listeners to like and subscribe, a shout to out your website, blog, or merch, and letting listeners know when the next episode is set to release.
There are other structures you can follow as well. But, it’s important that each and every episode has a clear structure. Without a clear structure, podcast episodes can be all over the place. And, in turn, this can make it harder for your audience to follow along and increase your bounce rate. Whether you follow a generic structure or create one all on your own, just make sure it’s easy to follow.
Authenticity
When it comes to being a podcast host – authenticity is critical. If you lack authenticity or passion about your podcast or the topics discussed within, your listeners will know. As you narrow down podcast ideas, be sure to choose topics that you are truly excited about. This way, you can ensure that your episodes will be upbeat, informative, and exciting for your listeners. Looking for a way to reignite your passion? Try listening to one (or more!) of these confidence boosting podcasts!
High-Quality Equipment
Another key element in the creation of a successful podcast is equipment. When listening to podcasts, listeners prefer high-quality sound, minimal flaws, and smooth transitions. If your podcast is hard to hear, scratchy, or contains too many background noises, you are much less likely to garner repeat listeners.
The best way to ensure high-quality audio is to invest in high-quality equipment or hire a podcast producer. Depending on your situation, you may find it cheaper to simply invest in the equipment yourself or you may find it cheaper and easier to hire a professional. Either way – excellent sound quality should be a main priority as you grow your podcast.
High-Grade Software
Like high-quality equipment, high-grade recording and editing software are also key elements in creating a chart-topping podcast. This is especially true when it comes to recording video podcasts. Without excellent editing software, your podcast will contain errors and bloopers that may drive away listeners. Plus, having great editing software will greatly improve your overall editing process.
Not sure which recording and editing software are the best? Don’t worry! Check out these blog posts on the best recording software and the best editing software to help you choose which ones are the best for you!
Music and Special Effects
When it comes to podcasting, it doesn’t have to be all talk. And, in fact, it shouldn’t be. Listeners love hearing music and special sound effects throughout podcasts for many reasons. It keeps things interesting, it breaks up all the talking, and it adds character to your podcast. Most importantly, music and sound effects make your podcast more unique and helps it stand out from the rest. So, if you’re looking to take your podcast to the next level, be sure to add some unique and personalized special effects.
Effective Marketing
Last, but certainly not least, every good podcast requires effective marketing. Without effective marketing, how will people hear about and want to listen to your podcast? Marketing might include posting on social media, blogging, asking other podcast host’s to shout you out, billboards, affiliate marketing, commercials, and so on.
As you market your product, just remember to match your marketing strategies to your target audience. This way, you can ensure maximum return on your marketing investment. Looking to up your marketing game? Check out these financial podcasts for beginners!
Take your podcast to the next level by ensuring you have these 12 essential elements!
Okay folks – now you know the 12 most important elements that you absolutely have to include in your podcast. From choosing a fun and catchy name to ensuring effective marketing, all of the above elements are key to making sure your podcast gets the attention and popularity it deserves! If you have any additional questions or comments about the ever changing world of podcasting, let us know below. And for more on podcasting, self-development, and the most popular podcasts out right now, head on over to the Dear Media Blog!
